To celebrate the launch of the new ITM App for builders and to encourage downloads, we created a NZ first.
A virtual fishing competition.
Builders were encouraged via email, print advertising and text to download the new app then head into their
local ITM store to pick up their free VR headsets. Then all they had to do was download the GO FISH! Game
and get fishing.
All summer long, nearly 900 Kiwi builders spent their time not actually on the water, fishing virtually from
the comfort of their couch for fantastic prizes and the ultimate accolade of being NZ’s first virtual fishing champion.
With 3,029 downloads of the new ITM App to date, it goes to prove that fishing truly is the way to reel
in builders.
