In the face of growing pressure and criticism around building costs in New Zealand, GIB® Plasterboard Systems wanted to support builders, architects and specifiers with a campaign to generate pride in the building industry and remind them that GIB® has proudly been supporting it with stand-out products, systems and support for over 90 years.
The tvc juxtaposes a day in the life of various members of the GIB® team, an architect and a builder. There is synchronicity in their actions throughout the day. The outtake is that despite their different roles in the building process they all possess something in common – a shared pride and passion for what they do daily.
The campaign launched with an email directing customers to a dedicated landing page to watch the tvc, plus print and banner ads.
