Wallets beware! The end is nigh.

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It’s that time again … another Apple product delivering yet another innovative and user-friendly component to its OS. The iPhone 6 launched last month, but there was one thing on everyone’s mind – Apple Pay – that launched yesterday in the US as part of the iOS 8 upgrade. Being able to use the iPhone as a payment device for purchasing goods in-store with the press of a button has given Apple worshippers another reason to stay loyal and get excited.

Users simply open up the Passbook app and add their card of choice (credit or debit) by way of a drop down menu. It then asks for the card details by way of manual input or by scanning the card via the inbuilt camera. With the use of Near-Field Communication (NFC) technology, users simply hold their iPhone (with their finger on the Touch ID sensor) near the contactless reader and a quick ‘buzz’ signals the completion of the transaction. The best thing is there’s no need to open up Passbook to activate Apple Pay. Magic.

Although purchasing goods via digital devices is not new (Google Wallet was launched back in 2011), for Apple it’s just another feather in their proverbial cap. The digital wallet will soon become the norm, providing a fast and convenient way to purchase everyday items.

And while it’s only live in the US currently, it’ll only be a matter of time before it heads to our shores. Watch this space.

Author: Alana Chandler, Account Manager