Mastercard offers first checkout options for VR with Swarovski

As the debate about the future of retail rages, this is an interesting experiment with VR by Swarovski, even including ecommerce capability.  These sort of idea were explored in a slightly more rudimentary form when the online VR game Second Life was  new and interesting.  Now, a decade on, with technology far advanced to create lifelike visuals, it shows how far we have come for a brand like Swarovski to be prepared to play in the space.

 

Does this set an environment where online shopping evolves to VR?  Quite possibly, you can see the potency of it rather than looking at catalogues turned into pixel.  However, for fast moving items, the cost is probably prohibitive for now….

Managing Director, Ben Goodale

 

See the original article here