justONE comes out on top – again.

Our determination and passion have once again paid off, with our showing in the latest edition of NZ Marketing magazine.

The trend of marketers choosing to work with specialist agencies that suit their specific needs and projects was discussed and investigated. The Specialist Agency Perceptions Study, conducted by Tangible Media and TRA, questioned 75 marketers and 93 people agency-side about the performance of different agencies.

Respondents were asked to name agencies they heard good things about, with justOne coming out on top as the direct marketing agency respondents heard good things about when unprompted. The agency was also perceived as being on the way up when respondents were explicitly asked about it.

Marketing magazine commented “The results sit alongside findings that marketers are looking for experience, expertise, understanding of business needs and creativity in direct marketing partners.

justOne’s success can be put down to teamwork and recognition of the importance of specialist talent. It’s hard to find and essential to nurture. They work hard to maintain a consistent team of experts across all disciplines (planning, account management, creative, data, production) and have focused on being experts and being very distinct from a generalist agency.

Their secret sauce is that extra bit of understanding of how to make the most of whatever, be it systems or communications channels in that one-to-one space”.