How well does Facebook really know you?

Facebook is revered as one of the most cost-effective and targeted channels available today. And Facebook Ads that target users based on their ‘interests’ are very popular with advertisers and marketers. Facebook determines what a user’s ‘interests’ are by looking at the pages and content they engage with. But just how accurate is this targeting?

 

Take a look at your own interests to see how well Facebook really knows you. You might find they know you better than you know yourself – or the opposite. It’s something to ponder before using ‘interests’ targeting in your next Facebook Ads campaign.

 

Virginia Bashford, Account Director

 

 

Link for ‘own interests