Get LinkedIn working for you.


LinkedIn is all about connecting the world’s professionals to make them more productive and successful. There are over 150 million professionals worldwide. Are you on LinkedIn? With over 500,000 profiles in New Zealand, it could be hurtful to your career not to be.

Much like a live CV, LinkedIn is also a place to manage your professional identity, build business relationships and gain insight through the likes of groups and discussion forums. Essentially, you’re investing into your own brand.

Simple tips to staying relevant.

  • Add a photo to your profile.
  • Link your profile to your blog.
  • Tell a descriptive story in your summary.
  • Post updates of news.
  • Use the LinkedIn icon to link to your page via your email signature.

LinkedIn endorsements.

This is a new feature. The best way to acquire endorsements of your skills is to endorse others. Choose people in your network you’ve worked with and honestly endorse their skills you can vouch for. While this may seem a bit of a time waster, it may be a competitive advantage to you at some point as it’s an easy tool for recruiters to use to validate your skills.

Show your talent. If you see people post questions on groups you’re a part of, share your answers if you’re an expert in the area. This will build up your credibility, and you never know who’s reading the posts. Expanding your network is the key to opportunities.

Marketing activity on LinkedIn.

Demonstrate your expertise and build brand presence through the many touch points within the LinkedIn channel. Smarter targeting allows you to reach customers by industry/profession, seniority, company size, geography, education and groups. Furthermore, you can build a highly valuable group of contacts or leads, utilise product pages and paid ad placements, as well as regularly share articles and case studies to demonstrate your company’s knowledge.

These are just a few ways to add value to both your personal and professional brand. If you’d like any advice on how to use LinkedIn for your business, feel free to get in touch with us at

Author: Gabrielle Gillard