Embracing creativity

The comment I hear most often at social events when I reveal my occupation goes something like this: “Gosh, your industry must have changed beyond recognition over the last few years with the explosion of digital technologies”. And my answer is always the same, “Actually our industry continues to be about what it’s always been about … great ideas creatively expressed”. So it was great to see advertising doyen Sir John Hegarty concurring in this recent article in The Guardian.

http://www.theguardian.com/media-network/2016/mar/11/sir-john-hegarty-future-more-creative-technology-not-big-data-algorithm

Drew is justONE’s Creative Director.