The changing face of retail – 2015 and beyond.

The retail landscape is ever changing. We’re in a day and age where customers are expecting more from their shopping experience – social networking, technology and loyalty programmes are advancing, and as this happens, customer expectation increases.

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Social Network Shopping Platform
Facebook, Twitter and even Instagram are about to become a whole load more shoppable with the addition of ‘buy’ buttons. Twitter’s ‘buy’ button is currently being tested by some of it’s prolific and high profile users, for example Demi Lovato, Burberry and Eminem. Users will get exclusive access to offers and merchandise they can’t get anywhere else. And the benefit to the seller? They’re turning the direct relationship they build with their followers into sales … it’s a win win.

Mobile is everything
Mobile is showing no signs of slowing down. In fact, Google have just announced that more search requests are being made on mobile devices than on personal computers in the U.S. and many other parts of the world.

In the retail space, we can expect to see more loyalty apps – after all who wants a wallet cluttered full of physical cards, when we can track and redeem our hard earned rewards direct from our smart phones, in between catching up on the news and checking our Facebook.

Loyalty – Customers want more
The points for purchase model is on it’s way out as this just doesn’t excite consumers the way it use to. Retailers are looking at how their loyalty programmes can further incentivise shoppers, and are getting pretty imaginative whilst they’re at it. Customer’s actions and engagement will gain them rewards, as opposed to traditional purchasing. Walgreens is a good example of this – a United States drug retailing train, who are offering customers rewards for engaging in activities such as walking and monitoring blood pressure.

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The gist of it? Consumers are looking for ease with their purchasing, and are looking to feel loved by their favourite brands. Retailers that embrace technology changes in order to enhance their customer’s experience are going to come out on top.

When was the last time you asked yourself “How can technology help my customer feel the love?”

Kath Doubleday, Account Manager