All for the glory!

It’s been a busy old week at justONE on the awards front. We’ve just submitted 3 entries for the International ECHO Awards and 2 for the Colloquys. It will be a few months before we know how we’ve gone so fingers crossed!

Farmers Club – More to love (ECHO and Colloquy entrant)

Farmers Club was launched in August 2011 after 2 years of blood, sweat and tears’ developing what we believe is one of the most well-rounded loyalty programmes in the country. A major challenge was migrating the existing Beauty Club members to a new Club (no one likes change) so we developed a comprehensive migration strategy so they all felt the love.

View the case study here 

Party of the Year (ECHO entrant)

In April 2011 Farmlands launched a promotion to win the Party of the Year – Topp Twins, free food and booze and 300 of your closest pals. Farmlands customers (also their Shareholders) loved it and spent up large. Lucky old Dannevirke took out the Topp (get it?) prize and had a ripper of a night. It’s now a bit of an urban legend down there.

View the case study here 

Whipping up new business for BNZ (ECHO entrant)

With change in the air in the banking market, BNZ saw an opportunity to tackle a key B-B segment with a targeted campaign. We can’t say much more than that on this one, but needless to say it has been a real winner.

Subcard on mobile (Colloquy entrant)

Putting SUBCARD on the phone has been a real hit with many members of the loyalty programme, and has helped keep Subway out front in the QSR sector as the leaders in loyalty.

View the case study here 

Author: Amy Morrison is Account Director at justONE