For more than 30 years, Kiwi families have turned to The Warehouse for the everyday value that helps their hard-earned dollars go a little further. Now it’s put all that experience into a new range of Warehouse Money finance and insurance products created with Kiwis in mind.
Our task was to make customers receptive to New Zealand’s leading retailer offering finance and insurance within the retail channel. We wanted them to feel that this was an obvious extension of The Warehouse offering.
The initial product set included the Warehouse Money Visa Card and Purple Visa Card, plus Travel, Health, Car, Home and Contents Insurance.
We created a comprehensive launch campaign across key channels that positioned Warehouse Money and its products strongly, giving it the best possible start in the market.
Whilst exact results are commercially sensitive, the launch has been hugely successful and exceeded all KPIs.