Speedwall is an innovative building system that was originally devised as a commercial building solution for constructing internal and external non-load bearing walls where noise and fire regulations demand high performance.
With its excellent noise and fire protection, as well as added security, Speedwall is also ideal for multi-unit dwellings like apartment blocks.
Our task was to introduce this solution to the multi-unit residential building sector that had previously been largely unaware of its existence. Badly burned by the ‘leaky building’ dramas, multi-unit residential builders are also very conservative and risk averse in their choice of products. We had to overcome this significant barrier.
With a ‘door-buster’ dimensional DM piece to key decision makers within targeted group home building companies, we opened the door to the Speedwall sales team with remarkable results: