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New World Clubcard

  • New World Clubcard
  • About the Project

    Reinventing supermarket loyalty

     

    clubcard

    Background

    Kiwis love Fly Buys, but we’d determined that New World’s Fly Buys programme could be revamped to generate increased loyalty and insights to give New World an advantage in the ultra-competitive supermarket business.

    justONE partnered with Foodstuffs NZ to develop a branded loyalty programme that leveraged the existing equity in Fly Buys and Airpoints, as well as offering instant discounts and the promise of much more useful and targeted communications.

    We worked in sync with Foodstuffs’ marketing and IT teams, as well as Loyalty New Zealand, to ensure the technical aspects of the new programme delivered 100% on the marketing objectives.

    New World Clubcard now gives customers a more rewarding way to shop. They enjoy instant savings and can choose to collect Fly Buys or Airpoints at all Fly Buys retailers, which they can convert into New World Dollars.

    The results

    • 298,000 cards sent to Fly Buys and Airpoints members. 8 weeks later…
    • 270,000 cards activated.
    • Our client was named Direct Marketer of the Year.

    Project Info

    Client :

    New World

    Categories :

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