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About Us

Over the last decade, justONE has firmly established itself as New Zealand’s pre-eminent data-driven marketing,
CRM and loyalty agency. Part of the Clemenger Group Australasia, and a member of the global BBDO and Proximity network,
we have latterly become the Group’s trans-Tasman loyalty lead.

In this new age of advertising, there are three fundamentals that shape the way we approach our work:

The future of effective marketing is data driven

Driving highly measurable activity through leveraging marketing technology.

Channel neutral ideas

Stepping away from ‘matching luggage’ to using each channel in a highly focussed way.

Customer experience drive brands

Supporting customer journeys by developing new and creative ways to interact.

Underpinning these is a set of guiding principles around delivery, budget, strategic thinking,
attention to detail and effective creativity. We believe they produce a great outcome for our clients,
evidenced by a raft of local and international direct marketing and effectiveness awards in our trophy cabinet.

Meet our senior team

Ben Goodale

Ben started justONE in 2006. Under his leadership the agency has won the NZDM Awards Grand Prix three times and been voted New Zealand Agency of the Year twice. He served as Chairman of the Marketing Association’s Agency Council for seven years.

Ben Goodale

Managing Director

Amy Watson

Amy ensures that justONE’s service and strategic direction are the best in the business. As an expert in CRM and data-driven direct marketing her strategic ability has been recognised with numerous NZDM Awards, Effies and International Echo Awards.

Amy Watson

Managing Partner

Stuart Hinds

Stu keeps the trophy cabinet well-stocked by delivering creative work that produces measurable results. He’s one of the country’s most awarded direct and digital Art Directors, and a regular jury member for local and international award shows.

Stuart Hinds

Creative Director

Drew Ayers

A proven leader, Drew has been the creative force behind some of New Zealand’s most successful agencies. Along the way his work has taken top honours at the Mobius Awards, One Show, ECHO, Cannes Lions and the NZDM Awards.

Drew Ayers

Creative Director

Melanie Coventry
Mel has over 15 years experience in integrated marketing, a career fueled by a passion for direct and digital. She brings the science of 1-1 marketing to clients in an accessible and meaningful way, creating extraordinary campaigns with extraordinary results.

Melanie Coventry

Group Account Director

Marnie Brannigan
Focusing on measurable, meaningful outcomes for her clients has seen Marnie win numerous national and international awards, including the US Chamber of Commerce Innovation Award. She’s also regularly invited to judge the TVNZ NZ Marketing Awards.

Marnie Brannigan

Group Account Director

Our client partners

Our Awards

2x

Agency of the Year

2

Global Retail Loyalty Awards

3

Grand Prix Awards

19

Gold Awards

21

Silver Awards

26

Bronze Awards

Marketing Association NZDM Awards

  • Gold – Channel – New World Clubcard
  • Gold – Channel – AMP – Member Tax Credits – Don’t Miss the Boat
  • Gold – Channel – AMP – Making Plans – Making Complex Emails Simple
  • Gold – Craft – AMP – Making Plans, Personalising the Kiwisaver Experience
  • Gold – Channel – Speedwall (NZ)
  • Silver – Industry – AMP – Making Plans
  • Silver – Industry – AMP – Kiwisaver Doesn’t End at 65
  • Silver – Industry – Genesis Energy
  • Bronze – Industry – New World
  • Bronze – Industry – MyLotto – Re-engagement Campaign
  • Bronze – Craft – MyLotto – Mining for Gold
  • Bronze – Channel – MyLotto – Bringing Good News to Your Inbox
  • Bronze – Industry – Genesis Energy – Gas Value Plans
  • Bronze – Channel – Genesis Energy – Gas Value Plans
  • Bronze – Industry – Fairfax Media
Marketing Association NZDM Awards
  • Grand Prix – New World Clubcard
  • Gold – Industry – New World Clubcard
  • Silver – Channel – New World Clubcard
  • Silver – Channel – New World Litte Shop Mini Clubcard
  • Gold – Industry – GIB SuperlineTM
  • Bronze – Craft – GIB SuperlineTM
  • Bronze – Channel – Ziera Shoes
  • Bronze – Industry – Lotto Newbit Optimisation
Marketing Association NZDM Awards

  • DM Organisation of the Year – Farmers
  • Best Loyalty Programme – Farmers
  • Silver – Farmers –Best Loyalty Programme
  • Silver – Farmers – Direct Mail B2C
  • Silver – Farmlands – Industry, Retail
  • Silver – Farmers – Industry, Retail
  • Bronze – Genesis Energy – eCRM Multi-channel
  • Bronze – Genesis Energy – Industry, Communications/Utilities
  • Bronze – Genesis Energy – Industry, Communications/Utilities
Fairfax Admedia Awards

  • Advertising Agency of the Year 2013 (under 20 staff)

Marketing Association NZDM Awards

  • RSVP Grand Prix – Subway SUBCARD®
  • Gold – Subway SUBCARD® – Channel, Best Loyalty Programme
  • Gold – Subway SUBCARD® – Industry, Retail
  • Gold – Ziera – Industry, Retail RSVP Craft – Ziera – Best Data Strategy
  • Silver – Nexus – Ziera – Customer & Market Insight
  • Silver – Nexus – Ziera – Strategic Vision
  • Silver – Farmers – Channel, Best Loyalty Programme
  • Silver – Farmers – Industry – Retail
  • Silver – Farmlands – Industry – Retail
  • Silver – Subway SUBCARD® – Channel, Email Marketing
  • Bronze – Subway SUBCARD® – Channel, Mobile Marketing
  • Bronze – Bank of New Zealand – Industry, Financial Services
  • Bronze – Farmlands – Industry, Financial Services
Admedia Agency of the Year Awards

  • Specialist Agency of the Year

Marketing Association RSVP Awards

  • Gold – Farmers Club – More to Love – Customer Acquisition
  • Silver – IBM Maclean Eden Park Session – Lead Generation
  • Bronze – Farmers Club – More to Love – Customer Retention
  • Bronze – Farmers Club – More to Love – Sales Generation/Promotion
  • Bronze – Farmlands ‘Party of the Year’ – Customer Retention
  • Bronze – Farmlands ‘Party of the Year’ – Sales Generation/Promotion

Marketing Association Nexus Awards

  • Gold – Subway® – Uncluttering the Wallet – The Digital Evolution of Subcard – Innovation
  • Bronze – Farmers Club – One Club in Realtime – Strategic Vision
  • Runner-up – Farmlands ‘Party of the Year’ – Best Strategy
Marketing Association RSVP Awards

  • Gold – Farmers Beauty Club – Sales Generation
  • Gold – Farmers Beauty Club – Loyalty Programme
  • Silver – Farmers Beauty Club Reactivation – Customer Retention
  • Gold – SUBWAY® – Internal

Marketing Association Nexus Awards

  • Gold – Subway Express/iPhone App – Innovation

Marketing Association RSVP Craft Awards

  • Runner-up – SUBWAY® – Best Strategy
Marketing Association RSVP Awards

  • Silver – ADT “Where in the World?” – Lead Generation
  • Silver – ADT “Meat Pack” – Lead Generation

Marketing Association RSVP Craft Awards

  • Bronze –Subway SUBCARD® Birthday – Innovation
Marketing Association RSVP Awards

  • Grand Prix – Subway SUBCARD®
  • Gold – Subway SUBCARD® – Loyalty Programme
  • Bronze – Farmlands ‘Spray Now’ – Shoestring Budget

Marketing Association Nexus Awards

  • Bronze –Subway SUBCARD® Birthday – Innovation
  • Bronze –Subway SUBCARD® Birthday – Production & Fulfilment

Fairfax/Admedia Agency of the Year

  • Runner up – Direct & Interactive Agency

US DMA Echo Leader Award

  • Subway SUBCARD®
Marketing Association Nexus Awards

  • Gold – Subway SUBCARD® – Innovation
  • Silver – Subway SUBCARD® – Strategic Vision
  • Silver – Subway SUBCARD® – CRM & Data Management

Marketing Association RSVP Awards

  • Gold – ADT ‘Burglar Welcome Mat’ – Customer Retention

Fairfax/Admedia Agency of the Year

  • Finalist – Independent Agency, Direct Agency
Effie Awards, Retail Category:

  • Finalist – Subway ‘Guess the Sub’

Marketing Association RSVP Awards

  • Finalist – Ferrit Prize Election – Sales Promotion